Feb 11, 2014
Julia

Straightforward Advice About Environmental Activist

In this day and age, it isn’t enough to serve on the sidelines and look at the environmental battles that occur on a daily basis play out in the public arena. The very real impact that environmental misconduct can have on earth is simply astounding. Look at the large number of extinct species, global warning,, deforestation, and the low quality of air in some major cities of the world, some right here in the United States of America. Despite what some on air conservative pundits would have the populous believe; these problems are very real and pose a serious threat to the human race’s continued existence on this planet. If major corrective actions aren’t taken within a short space of time, it’ll be too late and the world may have to start considering extreme options that have hitherto only been the focus of science fiction movies and novels. Thankfully, there are still a number of recent scientific and technical advancements that have served humanity way in the commercial arena. These also have the ability to clean up the environment. It is just a matter of getting enough world governments on board to support the cleanup effort. The technology is there; only the willingness to use it needs to be achieved before anything can be made about the significant problems facing the world today.

There have been many bodies and programs launched worldwide to address the environmental pollution worldwide. The worldwide programs on raising environmental issues by United Nations, creation of independent environmental protection agencies in various countries are among the initiatives taken worldwide. The carbon credits scheme launched is particularly important to the effect that the scheme has balanced world growth with the environment protection. The growth of the world has given rise to the environment problem the world is facing today, seeing this world environmental body created the carbon credits. The basic benefit of the carbon credits is that the increase of the world isn’t jeopardized at the same time the environment remains free from pollution. The scheme of carbon credits is now practiced around the world. The corporations earn the carbon credits for the environmental protection initiatives applied by them in their operations. The carbon credits thus earned exchanges for cash from the designated world authority. There are well-developed exchanges for carbon credits where they trade and exchange for cash. Similar such innovative schemes could be provoked such that it raises the environmental concern but at the same time benefit the people. So what is needed is to give lust to people, as it is in human nature to greed and do anything to fulfill that greed. Simple programs and other direct initiatives to save environment might be successful, to a certain extent, but the creative innovative schemes like the carbon credits will have significant effects on human psyche to understand the environmental problem better. If carbon credit scheme has forced the corporations to take environmental issues seriously than similar schemes will encourage other segments of society besides the corporations to adopt the issue seriously. Such schemes needs to encourage school children, old retirees, non-working women and other similar people to care and encourage environmental protection.

This is why so many concerned citizens, and even some small to mid-sized corporations are taking matters into their own hands and starting environmental public relations initiatives to move people to get out of the couch and to spring into action with the expectation of saving the world from sheer and utter destruction through avarice, laziness, and greed. In service of this somewhat lofty but certainly noble and absolutely achievable goal of cleaning up the earth so that future generations can live full and happy lives, many environmental activists have launched environmental public relations initiatives using conventional media outlets, such as print, radio, net, and television ads, as well as incorporating new methods as the extensive use of social media to get their message across.

Environmental Activist Continued

Some activists have even gone so far as to hire an environmental public relations firm to help them convince the population that actions are needed now, and that the time for waiting is over. These highly specialized environmental public relations firms have the know how and unique skill set required to get people to realized the mistake of their ways. When people have a set viewpoint on any issue, let alone one as divisive and controversial as ways to the help the environment, it can be incredibly difficult to change how people think about said issue. This is why many environmental public relations firms are using social media to bolster their cause. By enabling the environmental clean up movement to take shape slowly, and by using people’s connections online to pass along information, environmental public relations firms’ hope that people start to display a groundswell of support for the so called green movement and will hop on board. Hopefully, they’ll then tell coworkers, their friends, and family members, who’ll in turn spread it around. And if this happens enough, then change can occur. This is the ultimate objective of any environmental public relations initiative. If an environmental public relations initiative does nothing to assist the environment, then it has failed miserably and hasn’t lived up to its lofty and noble purpose.

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